.svg)
Puma
On the occasion of the redesign of the annual GSM, PUMA entrusted us with the mission of completely rethinking its presentation medium. The objective: a bold, graphic and impacting speech, capable of fully expressing the brand's streetwear and sportstyle DNA, while promoting its cultural collaborations.
Objective
Annual keynote
Sector
Sport & Fashion
Type
Keynote
Date
2025
A speech Committed
Each slide was designed as a statement. Asserted pace, strong contrasts and marked visual biases allow for a powerful presentation, aligned with PUMA's energy and attitude.
No items found.
Sport DNA at the heart Of the design
Sporting heritage and graphic modernity meet in an assertive visual language. The influence of motorsport and performance permeates the entire medium, reinforcing the brand's sportstyle identity and its ability to evolve between performance and lifestyle.
When culture Becomes message
The presentation highlights PUMA's streetwear roots through an artistic direction inspired by iconic collaborations with A$AP Rocky and Dua Lipa. A visual narration that celebrates the encounter between fashion, music and urban culture.
No items found.
No items found.
Discover our other projects on PowerPoint
