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LFP

Our PowerPoint collaboration with a major player in football, the Professional Football League.
Objective
Sponsoring Presentations
Sector
Sport
Type
Sales presentation
Date
2021
LFP cover slide: five Ligue 1 Uber Eats players including Messi, 'La Ligue des Talents'

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A partnership rich in opportunities

From the presentation of Ligue 1 to Ligue 2 through e-League 1, the LFP has trusted us multiple times to present the identity and message of each of its brands in high-stakes presentations in front of demanding sponsors.

LFP slide 'Lionel Messi Superstar': 35 trophies, 6 Ballons d'Or, 4 Champions League, PSG #30 shirtLFP 'Land of Tourism' slide: illuminated Eiffel Tower and Daft Punk-style duo outside the LouvreLFP eLigue1 Open slide: gamer with headset, overview of the online FIFA competition

Show all the attractiveness of Ligue 1

With the arrival of world-renowned players as well as numerous foreign investors, the French championship has become one of the most watched in the world. This presentation demonstrates the incredible growth of French football and the great visibility that Ligue 1 offers in order to convince the sponsor Uber Eats to renew their partnership.

LFP 'Power of Ambition' slide: portraits of Lucas Paquetá in Olympique Lyonnais kitLFP slide: bar chart of Ligue 1 clubs' social media audiences, over 155 million fansLFP slide: audience interest statistics for Ligue 1 Uber Eats by segment, 99% in each category

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A graphic universe at the service of a strong message

We enhanced the message of each of the 70 slides of the presentation by showing all the incredible opportunities in terms of visibility that were available to any sponsor wishing to get involved in the Ligue 1 adventure.

LFP slide: new Ligue 1 Uber Eats broadcasting schedule on Prime Video and Canal+
LFP slide: map of foreign investors in Ligue 1 clubs, PSG, OL, OM, Nice, Monaco
LFP 'Digital Strategy' slide: five-icon block template with placeholder text
LFP slide: eLigue 1 Open final billboard featuring the competing players
LFP slide: Olympique de Marseille player in Uber jersey, Ligue 1 Uber Eats appeal
LFP slide: Thierry Henry interviewed on a Prime Video mic, 'Ligue 1 opportunity' template
LFP slide: OGC Nice player and a coach, 'existing rights / game changers' template
LFP Trophée des Champions slide: LOSC player and team celebrating with the trophy
LFP 'La Ligue des Talents' slide: five Ligue 1 Uber Eats players including Messi, league logo
LFP eLigue1 slide: Olympique Lyonnais player, 'become French champion' eSport competition
LFP slide 'Lionel Messi Superstar': 35 trophies, 6 Ballons d'Or, 4 Champions League, PSG #30 shirt
LFP slide: infographic showing 99% interest in Ligue 1 Uber Eats by audience segment
LFP slide: Dimitri Payet wearing OM's Uber Eats jersey on the pitch
LFP slide: chart comparing interest in football versus other sports in France
LFP slide: Kylian Mbappé portrait for the 'Talent Made in France' section
LFP slide: eLigue 1 Open final billboard featuring the competing players
LFP slide: Uber Eats France tweet showcasing the naming partnership
LFP slide: in-store Ligue 1 Uber Eats x Kipsta display at Decathlon
LFP slide: Karim Benzema in France kit for the 'Land of Football' section
LFP slide: overview of the eLigue 1 Open online FIFA competition concept
LFP slide: Lille and Lens players celebrating a goal, 'Existing Rights' section
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A goal fully achieved

The aim of this presentation was to convince the current sponsor Uber Eats to renew its naming partnership. Objective fully fulfilled since the league's board of directors recently approved the extension of the partnership with the American company until 2024.

LFP slide: eLigue 1 Open final billboard featuring the competing players
LFP slide: Lille and Lens players celebrating a goal, 'Existing Rights' section
LFP slide: OM player in Uber Eats jersey highlighting Ligue 1 Uber Eats strengths
LFP slide: Dimitri Payet wearing OM's Uber Eats jersey on the pitch
LFP slide: five Ligue 1 Uber Eats stars including Messi for 'La Ligue des Talents'
LFP slide: OM player in Uber Eats jersey highlighting Ligue 1 Uber Eats strengths

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accorcocacolalexussorarearianespacehyperloopttcriteouberveepeerakutenpublicis groupeledgermicrosoftlacostecartierogilvy